Product video requirements for Uzum, Wildberries and Ozon (2026)
Short answer: Uzum Market takes vertical 3:4 video (from 1080×1440, MP4 up to 10 MB, no background music); Wildberries takes MP4 or MOV up to 3 minutes and 50 MB; Ozon takes MP4 or MOV from 8 seconds to 5 minutes and up to 100 MB. Below are each marketplace's full requirements from its official rules as of October 2026, and what a clip must not show.
Marketplace rules change; check your seller account before uploading. We update this article when they do.
Uzum Market
From the official seller manual:
| Setting | Requirement |
|---|---|
| File format | MP4 |
| Orientation and ratio | Vertical, 3:4 |
| Resolution | At least 1080×1440 |
| Size | Up to 10 MB |
| Sound | No background music (since 19.08.2026); original sound or silent video is fine |
| Length and number | Not stated in the manual |
The same content rules apply to video as to photos. Misleading AI images are banned outright: the product in the clip must look like the real one.
Practical tip. 10 MB at 1080×1440 is tight: a 15-second clip has to be compressed to about 5 Mbit/s. Export in H.264 and check the file size before uploading.
Wildberries
From the WB Partners help pages:
| Setting | Requirement |
|---|---|
| Number | 1 video per card (plus up to 30 photos) |
| Format | MP4 or MOV |
| Frame size | Width and height 720 to 1920 pixels |
| Length and size | Up to 3 minutes, up to 50 MB |
| Codecs | H.264 or MPEG-4 video, AAC or MP3 audio, 25–30 fps |
| Upload | A file or a direct file link; YouTube and folder links are not accepted |
| Autoplay in card and catalog | 3:4, 810×1080 |
Not allowed in the video: prices, discounts, QR codes, contact details, external links, the words "hit" or "top", calls to action, and offers of rewards for reviews.
If a card has at least two photos, Wildberries builds a simple slideshow video cover from them itself. Upload your own video when it shows more: the product in use, details, the result.
Ozon
| Setting | Product video | Video cover |
|---|---|---|
| Format | MP4 or MOV | — |
| Frame size | 1080–1920 pixels on the long side | — |
| Length | 8 seconds to 5 minutes | The first 8 seconds autoplay, muted |
| Size | Up to 100 MB via the seller account | — |
| Number | — | Up to 5 clips |
Ozon re-compresses uploads. Video covers are moderated, and watermarks are one reason for rejection. Ozon itself reported (2023) that video covers bring up to 24% more views with promotion switched on.
Social media, if the clip also runs as an ad
- Instagram Reels: 9:16 is recommended; keep about 14% of the frame at the top, 35% at the bottom and 6% at the sides free of text and logos, where the app's interface sits.
- YouTube Shorts: vertical or square video up to 3 minutes; 16:9 videos don't count as Shorts.
- TikTok in-feed ads: 9:16, from 540×960, 5 to 60 seconds (21–34 recommended), up to 500 MB.
How to make a product-card video with AI
- Start from a real product photo. Generating from scratch almost always distorts shape, colour or labels, which is banned.
- Pick a tool for the job. For a series of ads in Uzbek and Russian, DublX (it currently makes 9:16, 4:5, 1:1 and 16:9, so crop for 3:4); for product scenes and motion, Higgsfield's Marketing Studio; for individual scenes, Kling or Google Flow.
- Crop to 3:4 for Uzum and Wildberries autoplay. Keep the product centred so cropping doesn't cut it.
- Remove background music for Uzum, and make sure no prices or calls to action appear for Wildberries.
- Compress the file to the marketplace's limit and check it on a phone before uploading.
Sources
- Uzum Market: seller manual, changes of 19.08.2026
- Wildberries: creating a card
- Ozon: video requirements, video cover
- YouTube Shorts: YouTube Help
FAQ
What video format does Uzum Market require?
MP4, vertical 3:4, at least 1080×1440 pixels, up to 10 MB. Since 19 August 2026 background music is not allowed; original sound from the shoot and silent video are fine.
What video can I upload to Wildberries?
One video per card: MP4 or MOV, sides between 720 and 1920 pixels, up to 3 minutes and 50 MB, H.264 or MPEG-4 video, AAC or MP3 audio, 25–30 fps. For autoplay in the card and catalog: 3:4, 810×1080.
What can't a Wildberries video show?
Prices, discounts, QR codes, contact details, external links, words like 'hit' or 'top', calls to action, and offers of rewards for reviews.
Can I make a product-card video with AI?
Yes, as long as the product looks like the real one: Uzum explicitly bans misleading AI images. Generate from a real product photo and check the result before uploading.